Another illustrated quotation

Coolidge Persistence

Fairly well known, but for reference, here is the quote:

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination are omnipotent. The slogan press on has solved and always will solve the problems of the human race. No person was ever honored for what he received. Honor has been the reward for what he gave.”

— (John) Calvin Coolidge

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Dear Photograph

Goodbye Grandpa

Dear Photograph:

A wonderful site where people post photographs that feature locations along with old photos of people in the exact spot and held at an angle that mimics the original setting. Each photograph is accompanied by a brief caption that states its significance or story to the contributor.

I am so excited by what the internet and sharing are doing with Photograpy as well as opening the floodgates and turning on all the taps…


Killing The Myth Of The Average Consumer

047 Symphony orchestra
(image from here)

Very interesting Fast Company article about discarding the idea of an ‘Average Customer’.

“It turns out the secret to unlocking demand for classical music–as for most products–is discarding the Myth of the Average Customer. Designing a product offer to appeal to one archetypal customer is always wasteful–one size fits few, not all. Instead, demand creators have to constantly focus on demand variation, asking how customers differ from one another and how those differences impact demand.”

With regard to orchestras, and following some rigorous research:

“It turns out the quality of the orchestra, magnificence of the hall, and virtuosity of the conductor were not particularly important attributes. What was? Drum roll!

The most powerful “driver of revisitation” was parking! As with other orchestras, veteran members of the core BSO audience had figured out where to park, but trialists identified it as a huge hassle–so they didn’t come back.

Another driver was the ability to exchange tickets; trialists found the “no refunds, no exchanges” policy a deal breaker.”

The process of ‘de-averaging’ offers big opportunities.


Rise of Social Commerce

Screen shot 2012 01 11 at 15 42 20

Specifically a Supply Chain Point of View on the new channel from the rather dodgily titled ‘supply chain shaman‘. (Oh dear. Add another one to the ‘first up against the wall when the real revolution comes’ along with the Advocates, Gurus, Jedi and Ninjas (blackbelt in stupid anyone?)

Notwithstanding, a good list of what comprises social commerce:

Geospatial.
Gaming.
Mobile Applications.
2-D Bar Codes.
Virtual Currency.
Shopping with Friends.
Facebook as a Channel.

As well as a good list of why supply chain should care”:

Redefinition of customer service.
New ways to sell to loyal shoppers.
Channel proliferation.
A new need for new type of supply chain transparency.

In essence a plea for departments outside of Marketing to welcome the digital consumer.

Bang your drum shaman.


Culture

Nokia blues

Nokia: Culture will out

A wonderful series of insights from Adam Greenfield (Formerly head of design direction for service and user-interface design at Nokia)

I’m even using his cheery photo through Nokia’s window.

He writes on the contrast between the daily and weekly rhythms of work in his own practice, and what he saw during two years at Nokia.

Executive summary: “Despite the omnipresent burden of responsibility, and the inherent risk of failure, there’s an excitement and pleasure in working on one’s own behalf that was for the most part missing entirely from my Nokian experience. The word I keep coming back to, in my head, is “unbound,” and it’s an unbelievably lovely and liberating sensation.”

His new experiences indicate why you shouldn’t look for innovation from large organizations. Of course its also a comment on Nokia’s recent and ongoing troubles. Read the rest of this entry »


Rapid Innovation Plan

2966578687 5af7607623pic courtesy Mot

I’m recycling some points from this article: http://nbry.wordpress.com/user-guide/ by Nicolas Bry, a senior VP at Orange Vallée, an Orange entity dedicated to rapid innovation (Orange Marketing Innovation Group).

I particularly like the central premise and whilst I recommend the article for a read, nothing should divert from the point that the final goal of rapid innovation is not to set-up a new entity apart: it’s to deliver continuously game-changing innovation in a faster way, without cutting down quality levels. Read the rest of this entry »


Travel is the benchmark for mobile

Iphone travel app pack
(image from Lifehacker)

An article at Tnooz from Jason Taylor, VP of platform strategy at Usablenet which outlines why the travel industry has found itself as the benchmark for mobile with early adopters among business travellers driving the overall market forward for other verticals. There’s quite a lot I would add but this exactly why I chose to work where I do!

To summarise:

Business travelers were one of the the first to rely on their mobile phones to access the Internet for productivity purposes, and importantly, this demographic was also the first that could afford smartphones – with companies subsidizing the cost of best-in-class mobile devices to keep their employees productive while on the road.

The reality of business travelers using the mobile web in large numbers resulted in travel companies being the first to optimize specifically for the channel – with airlines to hotels to all companies in the travel ecosystem devoting significant resources to develop mobile sites and apps.

Some milestones:

1. Mobile commerce – in 2006 Amtrak became the first travel company to launch an optimized mobile site that offered transactions to all Internet-enabled mobile devices.

2. Reaching a global mobile audience – in 2007 Northwest Airlines became the first truly international mobile site by introducing support of 13 Asian languages.

3. Leveraging mobile apps for increased brand loyalty – In the hotel industry, Omni Hotels was the first to offer mobile applications for the iPhone and BlackBerry – recognizing the need for dedicated native apps on the major mobile platforms.

4. Location-aware features enhance the mobile travel experience – in 2011 Expedia was among the first to incorporate location-aware features into its optimized mobile site by leveraging new HTML5 technologies – allowing features like push notifications to be more easily accessible to the traveler.
Also Expedia is innovating in location and mobile is by leveraging the smartphone’s internal GPS to offer travelers the ability to search for hotels with same day vacancies near their physical location.