Mobile is the new face of engagementPosted: February 14, 2012
Photo from JDHancock
New Forrester Research Report:
1 billion consumers will own smartphones by 2016, with U.S. users owning 257 million smartphones and 126 million tablets.
By 2016, 350 million employees will use smartphones, with 200 million of them bringing their own.
Mobile spending will reach $1.3 trillion by 2016, or 35 percent of the technology economy, with the app market generating $56 billion by 2015.
Apple, Google and Microsoft are expected to control 91 percent of the U.S. smartphone market and 98 percent of the U.S. tablet market by 2016.
Businesses are expected to double their spending on mobile projects by 2015.