Rise of Social Commerce

Screen shot 2012 01 11 at 15 42 20

Specifically a Supply Chain Point of View on the new channel from the rather dodgily titled ‘supply chain shaman‘. (Oh dear. Add another one to the ‘first up against the wall when the real revolution comes’ along with the Advocates, Gurus, Jedi and Ninjas (blackbelt in stupid anyone?)

Notwithstanding, a good list of what comprises social commerce:

Geospatial.
Gaming.
Mobile Applications.
2-D Bar Codes.
Virtual Currency.
Shopping with Friends.
Facebook as a Channel.

As well as a good list of why supply chain should care”:

Redefinition of customer service.
New ways to sell to loyal shoppers.
Channel proliferation.
A new need for new type of supply chain transparency.

In essence a plea for departments outside of Marketing to welcome the digital consumer.

Bang your drum shaman.

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How not to fall asleep and drool

30779 strip

and

92766 strip

Sitting in a darkened room after a free lunch on day two of a conference….

My advice to avoid this follows. Read the rest of this entry »