Specifically a Supply Chain Point of View on the new channel from the rather dodgily titled ‘supply chain shaman‘. (Oh dear. Add another one to the ‘first up against the wall when the real revolution comes’ along with the Advocates, Gurus, Jedi and Ninjas (blackbelt in stupid anyone?)
Notwithstanding, a good list of what comprises social commerce:
2-D Bar Codes.
Shopping with Friends.
Facebook as a Channel.
As well as a good list of why supply chain should care”:
Redefinition of customer service.
New ways to sell to loyal shoppers.
A new need for new type of supply chain transparency.
In essence a plea for departments outside of Marketing to welcome the digital consumer.
Bang your drum shaman.