(image from Lifehacker)
An article at Tnooz from Jason Taylor, VP of platform strategy at Usablenet which outlines why the travel industry has found itself as the benchmark for mobile with early adopters among business travellers driving the overall market forward for other verticals. There’s quite a lot I would add but this exactly why I chose to work where I do!
Business travelers were one of the the first to rely on their mobile phones to access the Internet for productivity purposes, and importantly, this demographic was also the first that could afford smartphones – with companies subsidizing the cost of best-in-class mobile devices to keep their employees productive while on the road.
The reality of business travelers using the mobile web in large numbers resulted in travel companies being the first to optimize specifically for the channel – with airlines to hotels to all companies in the travel ecosystem devoting significant resources to develop mobile sites and apps.
1. Mobile commerce – in 2006 Amtrak became the first travel company to launch an optimized mobile site that offered transactions to all Internet-enabled mobile devices.
2. Reaching a global mobile audience – in 2007 Northwest Airlines became the first truly international mobile site by introducing support of 13 Asian languages.
3. Leveraging mobile apps for increased brand loyalty – In the hotel industry, Omni Hotels was the first to offer mobile applications for the iPhone and BlackBerry – recognizing the need for dedicated native apps on the major mobile platforms.
4. Location-aware features enhance the mobile travel experience – in 2011 Expedia was among the first to incorporate location-aware features into its optimized mobile site by leveraging new HTML5 technologies – allowing features like push notifications to be more easily accessible to the traveler.
Also Expedia is innovating in location and mobile is by leveraging the smartphone’s internal GPS to offer travelers the ability to search for hotels with same day vacancies near their physical location.
An old entry I came across from Derek Sivers
Never been truer – it should be carved into the walls of every R&D/NPD dept. as well as every startup.
“It’s so funny when I hear people being so protective of ideas. (People who want me to sign an NDA to tell me the simplest idea.)
To me, ideas are worth nothing unless executed.
They are just a multiplier.
Execution is worth millions.
AWFUL IDEA = -1
WEAK IDEA = 1
SO-SO IDEA = 5
GOOD IDEA = 10
GREAT IDEA = 15
BRILLIANT IDEA = 20
NO EXECUTION = $1
WEAK EXECUTION = $1000
SO-SO- EXECUTION = $10,000
GOOD EXECUTION = $100,000
GREAT EXECUTION = $1,000,000
BRILLIANT EXECUTION = $10,000,000
To make a business, you need to multiply the two.
The most brilliant idea, with no execution, is worth $20.
The most brilliant idea takes great execution to be worth $20,000,000.
That’s why I don’t want to hear people’s ideas. I’m not interested until I see their execution.”