Mobile swiftly moves to core of all brand communications

Mobilemarketing

Image from

From Mobile Marketer

A little older (2010) but the headings are still true.

1. Applications fInally went multi-platform – check

2. Mobile strategies went multi-faceted – agree, only a combination of applications + mobile Web + SMS can help achieve scale across diverse target audiences.

3. Mobile commerce grew – yes, sort of inevitable with for example Android activating 200,000 devices a day. The question is, did it grow at the rate expected?

The predictions for 2011 are even more interesting:

1. Everything mobile will be social – check but again growth rate?

2. Mobile in retail goes mainstream – hmmmm don’t think so

3. Mobile local commerce gets ready to scale – if you mean Groupon but I don’t think so

4. The open standards mobile Web rises – hmmmm

Someone really should (ie not me) collect, collate and compare all of these interminable ‘What will happen in x during 20yy’ articles….

Advertisements

Evolution and Creativity – why humans triumphed

Evolution stop following

“Nothing seems to explain the sudden takeoff of the last 45,000 years—the conversion of just another rare predatory ape into a planet dominator with rapidly progressing technologies. Once “progress” started to produce new tools, different ways of life and burgeoning populations, it accelerated all over the world, culminating in agriculture, cities, literacy and all the rest. Yet all the ingredients of human success—tool making, big brains, culture, fire, even language—seem to have been in place half a million years before and nothing happened.”

Well this does: Collective Intelligence – The amount of interaction between individuals – basically ideas having sex with each other. Trade as an innovation was then a multiplier of this – “Trade was the most momentous innovation of the human species; it led to the invention of invention.”

Human beings swapping things and thoughts.

However, I don’t completely agree.

“Given that progress is inexorable, cumulative and collective if human beings exchange and specialize, then globalization and the Internet are bound to ensure furious economic progress in the coming century”

We must be clear that ‘The Internet’ doesn’t mean Facebook, Google, Amazon etc. which it seems to mea are having the opposite effect…

Original article here


What is a Billion Dollars worth more than?

Greed

Goes on a bit to make a simple point but a good read from Paul Carr at TechCrunch.

A billion dollars make you go from

“Brilliant entrepreneurs who genuinely wanted to change the world built services that we all wanted to use. They became rich, and our lives became better connected. We were all in it together…”

via

“We users have kept our side of the bargain — dutifully tagging our friends in artificially-aged photos, and checking in at bars, and writing reviews of restaurants. We’ve canceled our newspaper subscriptions, and instead spend our days clicking on slideshows of “celebrities who look like their cats” or obsessively tracking trending topics on Twitter. We’ve stopped buying books published by professional houses and instead reward authors who write, edit and distribute their own electronic works through self-publishing platforms. We’ve even handed the keys to our cars and our homes to strangers.”

to

“…become so remote from reality and humanity that users … become (at best) PR problems to be solved and (at worst) irrelevant pieces of data; eyeballs or clicks or room nights to be monitized in the pursuit of an ever greater exit”

Oh and he has a nice pop at the Huffington Post as well… win.


The Web is dead. Long live the internet.

You should read this from Wired.

Really.

Ff webrip chart2

Wake up – check email on iPad (1 app)

During breakfast browse newspapers, facebook, twitter (3 more apps).

On way to work listen to podcast on smartphone (another app)

At work you scroll through RSS feeds in a reader (app)

Spend all day on Skype/IM conversationss (2 apps)

Come home listen to Pandora, play X-box Live and watch Netflix.

You’ve spent the whole day on Internet.

But not on the Web.

2 viewpoints explored – both fairly bleak.

It’s all our fault: “The Internet is the real revolution, as important as electricity; what we do with it is still evolving. As it moved from your desktop to your pocket, the nature of the Net changed. The delirious chaos of the open Web was an adolescent phase subsidized by industrial giants groping their way in a new world. Now they’re doing what industrialists do best — finding choke points. And by the looks of it, we’re loving it.”

It’s all their fault: ” The new business model is to try to let the content — the product, as it were — eclipse the technology. Jobs and Zuckerberg are trying to do this like old-media moguls…… We are returning to a world that already exists — one in which we chase the transformative effects of music and film instead of our brief (relatively speaking) flirtation with the transformative effects of the Web.After a long trip, we may be coming home.”