Advertising vs Story tellingPosted: August 19, 2010
Two things really good at what they do.
1. If pubs sell beer, why will you walk/drive past any number of them to get to the one you like?
2. What do Johnnie Walker sell?
Obviously the answers are:
1. That you’re there for the beer AND some other things, most of which are free (except the nuts) such as friends, atmosphere, the range of drinks available, comfortable seating – whatever…basically: somewhere to drink your beer
2. Whisky AND a tradition of making it (which makes it better whisky…)
Stories aren’t just a carrier for brand messages, they should be the brand itself.
But then sometimes you just need a drink…
PS The first photo was from the South Bank of the River Thames, near the London Eye on a warm day in September. No story other than ‘large cold beer, here’