pic courtesy The Jamoker
What do the following words mean?
I think they mean further evidence that the traditional marketing model is still as broken as in February 2004 when Jim Stengel, Procter & Gamble’s CMO, told a room full of ad agency executives at the American Association of Advertising Agencies’ Media Conference, that it was. Read the rest of this entry »
Been avoiding this to some extent, because it has been ‘blogged’ to death but more probably because it is scarily concise as I wish I could be! (even with its typo – ‘are’ instead of ‘and’) A brilliant sketch.
Perhaps I have waited the equivalent of a Victorian Mourning period for it to be socially acceptable or perhaps I have finally overcome the personal quandry it put me in!
Instead of beautifuly crafted rubrics about work, brands, love or anything else, I wish some Advertising/Marketing Companies had something like this on the wall in their reception area for staff and visitors to see.
It could have been more beautifully put but not much shorter or more powerfully.
Better – Seth Godin
Are you better at what you do than you were a month or two ago?
A lot better?
How did you get better? What did you read or try? Did you fail at something and learn from it?
Does that mindless stuff you do at work when the boss isn’t looking (or all those meetings you go to are all those emails you answer) make you better or just pass the time?
If you got better faster, would that be a good thing? How could you make that happen?
A lot of questions so early in the morning, but the truth is that marketing rewards improvement. It didn’t used to. It
used to reward stability.
Corn Flakes are Corn Flakes.
I’ve been living in the U.K. (Near Epsom to be exact)
for about 3 weeks now and am to start work next week on a project in Central London.
Many people have been asking me what I make of it as it has been over 13 years since I last lived here. Read the rest of this entry »
pic courtesy paperocks a.k.a. evalinda
Writing this article on the 08.34 train to Waterloo – in my ‘field’ notebook, not on my iphone nor my MacBook. I wanted to write it because I have spent an inordinate and certainly unwarranted amount of time thinking about, purchasing and then using a variety of pens, notebooks and to a lesser degree electronic devices.
Notebooks are now definitely both a fashion statement and a common accessory for many people. And although I have just been momentarily distracted by a man wearing a Fedora hat and an ink-spider (another post) I have just two things to say:
1. The search for the perfect notebook is probably like the search for Grail – a lifelong journey of hope. It’s never quite there and once we realise the nature of the quest, we focus less on the item itself.
2. Moleskine, like The Da Vinci code is mostly made up –
“The modern Moleskine is fashioned after Bruce Chatwin’s descriptions of the notebooks he used and is not a direct descendant of the original moleskine…Although Moleskine srl claims their notebook has been used by well-known artists and writers, such as Picasso, Matisse, and Hemingway, the brand Moleskine was officially registered only in 1996. Francesco Franceschi, head of Modo & Modo’s marketing department, was quoted as saying, “It’s an exaggeration. It’s marketing, not science. It’s not the absolute truth.”” Wikipedia
More usefully I did find this brilliant site:
Which is a ‘grail quest’ search for the perfect little black notebook.
For the ‘too far gone” to ever see it as just a thing in which to scribble shit… http://www.notebookism.com/.
I came damned close. Read the rest of this entry »